When it comes to being a successful musician, social media can play a big role. Any up-and-coming celebrity needs to send time developing their online presence in order to stay competitive. There are 2.3 billion active social media users in the world. That's a lot of people that can be reached via the power of the internet. However, getting attention on social media is a competitive business. Here are three social media strategies for a musician who is trying to get their sound out there.
Multiple Platforms Are Necessary
When it comes to social media platforms, the more a musician engages in, the better. Posting content on popular sites such as Facebook, Instagram, Twitter, YouTube, and more is key to building up a fan base. It's also important to focus on the social media sites where the most fans are. For a musician who's music is aimed at millennials, Instagram is where it's at. Around 90% of Instagram users are under the age of 35. The goal should be to use these platforms to get as many fans interested as possible.
The main goal of any musician is to get their music heard. However, it's not enough to just post a sound file online. Posting a video can actually have a much bigger impact. Video is one of the best ways to market a musician. Music makes up 31% of online video content. A video is also very shareable. Musicians can put out a video of themselves performing and their fans will share. This sharing can help an up-and-coming musician reach new fans. It's also possible to post video on nearly every social media site and to interact with fans when they comment.
Treat It As A Revenue Stream
Another thing that any musician who is looking to gain popularity should consider is the fact that social media can actually be a lucrative revenue stream. YouTube allows users to monetize their accounts and make money from the ad revenue. For some power users, this can mean a big payday. It's also possible to get paid by companies or designers to wear clothing or use certain items on various social media sites. While this may be a valuable source of income, musicians should make sure that they do not alienate their fans by doing so. Any endorsements should fit seamlessly within their music brand.
Social media is key for any up-and-coming celebrity, especially for musicians. Musicians should use as many platforms as possible to reach fans. Video is also the best way to get their music out there. Plus, it's important to remember that social media can now be a lucrative revenue stream. This revenue can allow musicians to keep making music.
For more ideas, check out other up-and-coming celebrities, such as Airy Jeanine.